This is a sponsored post for Pepsi Dig In, but the opinions expressed in this post are based on my personal views.

In preparation for Pepsi Dig In Day on Saturday, November 6th, I am providing you with 5 Black-owned restaurants to support in New York City and my favorite menu items from each.

Fieldtrip

Fieldtrip’s menu consists of rice bowls, salads, and popular sides such as crab pockets and Nana's bread. Click here for a full blog post.

Dom’s Menu Favorite: BBQ Brisket Rice Bowl
109 Malcolm X Blvd, New York, NY 10026
30 Rockefeller Plaza, New York, NY 10112
28-17 Jackson Ave, Queens, NY 11101

Located on 116th in Harlem, LoLo’s Seafood Shack offers Caribbean-inspired fare and steam pots combos. LoLo’s will be opening up a new dining concept called LoLo’s Tacos which the menu will be inspired by Belize and Mexico in which the owner and chef call home.

Dom’s Menu Favorite: Pom Pom Shrimp
303 W 116th St, New York, NY 10026

Melba’s

Southern favorites on the menu include fried catfish, shrimp & grits, and smoothed chicken. Melba’s is known as the premier destination for comfort food in Harlem.

Dom’s Menu Favorite: Chicken & Waffles
300 W 114th St, New York, NY 10026

Nostrand Social

This Brooklyn establishment is known for its lively ambiance and colorful cocktails.

Dom’s Menu Favorite: Buttermilk Fried Chicken Sandwich
822 Nostrand Ave., Brooklyn, NY 11216

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Vinateria

The owner, Yvette Leeper-Bueno, has created a space where you can enjoy house-made pasta and indulge in Italian and Spanish-inspired fare while pairing your meal with the perfect wine from her restaurant’s comprehensive list. Click here for a full blog post.

Dom’s Menu Favorite: Pan-Seared Scallops
2211 Frederick Douglass Blvd, New York, NY 10026

What is Pepsi Dig In?

A campaign that Pepsi created in late 2020 called for the support of all consumers to support Black-owned restaurants with the mission to drive $100 million in sales over the next five years. Outside of the call for action to keep Black-owned restaurants top of mind, Pepsi provides restaurants with resources such as mentorship, training, business services, and more.

Pepsi has set a goal of helping 400 restaurants in more than 40 metropolitan areas in which kick-offed started in Washington D.C. After a successful pilot in the nation's capital, it is making its way across the U.S to close the digital divide to help provide these Black-owned restaurants with a stronger foundation to continue growth and profitability.

Outside of the Dig In initiative, Pepsi has also made a $50 million commitment to supporting Black-owned restaurants and has partnered with Black Restaurant Week and National Urban League.

How to show your support for this initiative?

Dine or pick up from a local Black-owned restaurant and save your receipt
Upload your receipt at DigInPassport.com after signing p and earn a chance to win rewards.
Repeat and do it all over again.

What is Pepsi Dig In Day?

Saturday, November 6th, will be the first-ever Dig In Day, celebrating all Black-owned restaurants and chefs across America. You can utilize DigInPassport.com also to locate Black-owned restaurants, earn digital badges to win prizes.